Even if you are armed with an abundance of knowledge in SEO, you may still need the services of a professional SEO company. Having strong knowledge of SEO is hardly sufficient in some cases. Even if you are doing your best to attempt to obtain a good ranking for your website, you might still wind up wondering why your website is simply not doing well. For starters, you must understand that your website will have to be fully optimized in all elements. Not just that, but your website has to be maintained on a regular basis. SEO is a continuous process that includes a great deal of time and effort. To make things simpler, you will be better off utilizing the services of a competent SEO company to do the work for your website.
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1. Site Evaluation Guide
Does the SEO firm offer you a site evaluation guide? A reliable SEO firm should have the ability to provide you with an extensive analysis of your site, regarding ranking and design structure. This can be done by performing a website audit. The result of this website audit will allow the SEO firm to offer you a proposal of how much work needs to be done to bring you to a certain level of ranking. They must be able to advise and troubleshoot all aspects related to performance, content, and design that might hinder the reading or indexing of your pages.
2. Tools in Figuring out Keywords
What tools does the SEO Agency use to look for keywords? Do they offer competitive analysis based on your chosen keywords? Understanding what methodology the SEO Agency utilizes for keyword evaluation or research is very important. It will be a great help if you perform your own due diligence using basic tools, such as conducting keyword research and analysis through the use of keyword planner in Google AdWords.
3. Backlinks to Website
Where will the SEO Company return links from? Backlinks are just as, if not more, vital in SEO than onsite optimization. The SEO Company should be able to obtain high-quality backlinks from reputable websites that are highly related to your niche. Ask your SEO Company what techniques they employ for gathering backlinks.
4. Cost Structure
A dependable SEO Company will not just give you a quote once they figure out how much work has to be included. Charging you high costs will not necessarily ensure you receive high quality services. It also doesn't ensure that the rate being quoted is proportional and consistent with the services you anticipate the SEO Company will provide. A good SEO Agency should be able to give you a rundown of services to which the performance and price contract will be based upon.
5. The Timeline
Does your SEO Company provide you with a timeline? It is through hard work and correct planning that results can be attained on time. Some SEO Firms offer SEO plans that claim to put you in the very first page of search results in just a matter of 10 days. Realistically, however, no SEO Company can guarantee you the number 1 position in Google in as short as 10 days.
An SEO campaign will take 6-18 months to deliver the top outcomes you expect. Make sure you don't give in to false pledges. Conversely, avoid SEO services that provide you with a time limit. A good SEO company knows that optimization is an ongoing process and they should be able to offer you regular maintenance, customer support and proper upgrading.
6. SEO Technique
What SEO strategy will your SEO Company use to raise your ranking? You should look out for companies that will utilize spam advertising methods to rank you on top in no time. If the strategy includes any form of dishonest practice, such as spamming or deceiving online search engines, then you should instantly turn away.
An excellent SEO company will certainly see to it that you will not be subjected to spam or misleading services. Keep in mind that if it is based on using deceitful strategies, your site might be taken out of Google's indexing, which will certainly lead your site to being blacklisted. Knowing your SEO Company and doing your own research on how proper SEO is done is extremely vital in choosing the ideal firm.
7. Providing Targeted Traffic
Do they understand the distinction between plain traffic and targeted traffic? You will hire the services of an SEO Company mainly due to the fact that you need to attract traffic into your website. However, what you need is targeted traffic that gets you visitors who might be genuinely interested in purchasing your products or services. This is based on your desired keywords in order to generate leads.
You don't want irrelevant traffic that comes to your website because of irrelevant keywords. Unqualified traffic only enhances your bounce rate (surfers that arrive on your page and immediately leave) and not your sales. The right SEO Company will create relevant content for your website and distribute it to relevant channels, social media and Press Releases (PR). This will potentially lead to natural backlinks that will enhance your overall ranking in the search engine.
8. Transparent Deliverables
A professional SEO Company should have a clear course of action to attain the desired results in a given time frame. They should be able to show the client what's being completed for the first month and subsequent months. With this, you will be able to determine how much work is being done in relation to your costs, allowing you to determine your ROI. A clear outline of work in the proposal should be available at any time to show the extent of the campaign. This includes how much fresh and high quality relevant content they are going to publish on your website every week. How many distribution channels? What social media, article directories and websites are they going to use to distribute your content? How many PR submissions? And how many backlinks have been generated? These are the qualifying questions that need to be answered by a good SEO firm.
9. Reporting
A comprehensive report system should be provided to show the progress of the SEO campaign, as well as ranking status of the site. This reporting could be monthly or quarterly. The report should be clear and concise, using the right combination of graphics and texts. This will be the bench mark of how the firm is progressing towards your desired ranking status.
10. Performance Guarantee
Does the SEO Company offer some kind of guarantee, such as a percentage increase in traffic? Although there are a lot of factors involved in an SEO campaign, a professional SEO company will be able to give performance guarantees based on their years of experience and proven methodology.
These are the major considerations you need to look at when hiring an SEO Agency to make sure that you don't pour your money down the drain. SEO is a vital marketing strategy to make your brand highly visible online to your target market and to grow your business. It is a time-consuming effort, but it has greater ROI in the long run when compared to other marketing options.
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